Creative Social Media Ideas: How to Find Content
Need Social Media Ideas? Use These Tools to Find Great Content.
From apps to feed aggregators, you it's easy to get creative on social media if you've got a constant source of new information to share. Use the social media content tools below to find great content that is tailored to your interests and those of your followers.
Hootsuite Suggestions is a free app that “analyzes your posting history on Twitter and recommends articles that are relevant and interesting to you, your followers and friends. It then places them into the prime spots within your content calendar for easy editing and publishing.”
Scoop.It is similar to Hootsuite Suggestions, but it allows you to gather content one piece at a time or to aggregate content in a virtual magazine format that you can share with followers. You tell the app what keywords to look for, and it crawls the web for content based on those keywords. Scoop.It is a time saver in that it allows you to share the same content to multiple social media channels all at once.
Social Media Tip: Want to Get Your Facebook Posts Seen, Clicked, and Shared? Add an Image to Make Them Stand Out.
Digg.com collects interesting content on a variety of subjects from all over the web. You can search by keyword or if you connect Digg to your Twitter account, use their new tool, Digg Deeper, which analyzes what people you follow are reading and sharing and then bases content suggestions on that information.
The Needs gives you personalized suggestions for blog posts, social updates, videos and articles to share based on the interests you specify. It also analyzes posts you’ve liked and shared in the past, to provide hyper-targeted suggestions, based on what you’re most interested in. You can use it to share content on Facebook, Google Plus, and Twitter.
Feedly calls itself a “single place for all the news and knowledge you rely on.” It allows you to search thousands of blogs based on type and interest, then choose the ones whose content you want to see. Each time you open the app, content from your chosen blogs is on the front page, making it easy to share on social media.
Social Media Tip: The first 10 words of your Google Plus post will become a headline in Google searches, so give some thought to how to start your post.
BuzzSumo lets you "analyze what content performs best for any topic or competitor." When you use BuzzSumo, you can research any keyword to learn what content is most popular, what subjects people are talking about on social media, and which topics get the most shares. Knowing what content is "hot" gives you a leg up when you're deciding what to post on social media, and gives you a definite edge when it comes to increasing your social media engagement.
Reddit is often called "the front page of the internet" because it's completely user-driven and based on up votes or down votes from its millions of regular users. What this means for anyone looking for creative ideas for social media: if it's hot on Reddit, it will probably get a lot of attention when you post it. The drawback to Reddit's system is that there is so much content, it can be a bit intimidating. The best way to get started is to use keywords to search for a Reddit community that is in line with your interests.
Storify bills itself as a social newsroom. On Storify, you can find creative ideas for what to post on social media by searching or browsing through content that's shared onFacebook, Twitter and Instagram. You pick what you like, and then "add your story," by adding your own comments. Storify is a great way to aggregate content in a particular area of interest and share it in a way that is tailored to your particular audience.
For more creative social media ideas, feel free to Contact Me.
To learn about the social media services I offer, from initial set-up to strategy to follower engagement to content curation, see my Social Media Services.
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